PrePsyCos

Fragrance and skin feel are crucial factors in the use of cosmetic products. Until now, research on sensory perception effects and their influence on consumer acceptance has often been time-consuming and costly. In light of the increasing pressure for efficient and targeted product development, many manufacturers recognize the need to standardize, simplify, and digitize testing systems. As part of the CORNET project "PrePsyCos," we are developing a predictive tool that forecasts the psychophysiological effects of fragrance and skin feel in cosmetic formulations.
This tool could significantly advance research and development in the cosmetics industry by predicting consumer acceptance based on sensory and instrumental-analytical data, allowing for a digital pre-selection of product formulations. Additionally, digital product development offers the opportunity to reduce development efforts, enabling companies to save both personnel and financial resources. The tool enhances understanding of the relationships between fragrance, skin feel, and product efficacy, allowing companies in the raw materials industry to optimize the quality of their oils and fragrances and provide more informed advice to their customers.
The project enables companies to develop innovative products that stand out from the competition. The predictive tool helps improve product lines and respond to the growing demand for sensory experiences. Inspired by the perception of mouthfeel in various food products and their ingredients, the food industry could also gain from this approach, especially for creamy and emulsified products. Furthermore, the detergent and textile industries could use the tool to evaluate both laundry care products and home materials, as these often release subtle scents and can be experienced tactilely.